Step Into the Past and Let Your Imagination Glow!

Step Into the Past and Let Your Imagination Glow! - A Hands-On Seagram’s Mill Activity

Step into the past and leave your mark—just like workers once did at the Seagram Distillery! Inspired by the historic branding methods used to label barrels and grain sacks, this hands-on activity lets you design your own grain sack using stencils and glowing markers under black light. Then, fill your personalized grain sack with one of the essential grains that would have been ground at Seagram’s Mill. Celebrate the rich history of Waterloo’s milling and distilling industries while blending creativity, light, and local heritage in this fun, family-friendly experience.

About the Artist:

The City of Waterloo Museum is dedicated to sharing inclusive and diverse stories that reflect the rich history of the region and its people. Their latest exhibition, A Distiller’s Tale: The Art & Legacy of the Seagram Distillery, explores the 130-year legacy of one of Canada’s most iconic whisky producers. Through artifacts, photographs, and personal stories, the exhibit highlights Seagram’s role in shaping Waterloo’s industry, culture, and global reputation. This immersive exhibition invites visitors to discover the craftsmanship and community behind a true local landmark.