Alpha

Alpha

Everywhere we look in today’s world, we are bombarded by messages. Street signs, logos, advertisements, texts, emails. An endless stream of communication: important, insignificant, and everything in between. They are all demanding of our time. Alpha is no different. It demands of one’s time as much as any other stimuli confronting us throughout our days. Its messages may be necessary, or they may not be. This can only be determined through an investment of time: focused attention from the viewer to decipher and differentiate Alpha’s multiple messages and their meanings. ​

Like many of Trevor Waurechen’s installation works, Alpha is more than an artwork in itself. It is also a display system for proprietary artworks and messages, uniquely communicated through the language and limitations of the work. For Lumen, Alpha will present a reflection on its own meaning and purpose, and that of art, language and communication.

Location
Waterloo City Hall
ARTIST NAME
Trevor Waurechen
VIEW TIME
artist LINKs
https://waurechen.com/https://www.instagram.com/waurechen/

Artist Bio:

​Often built from multiple layers, Trevor’s work focuses on themes of perception and interpretation. Whether narrative, pattern-based or abstract, block-printed, painted, or interactive, this approach frequently produces a wide gamut of interpretation from viewers, and serves as a representation of the multi-layered possibilities of meaning contained within each work. While all artworks begin with concept and intent brought by the artist, meaning is later assigned by the audience. It is the artist's role to evoke thought and emotion and curiosity. If artists are visionaries, that vision exists to serve as a beacon which leads others on a journey of exploration and understanding. ​

Trevor Waurechen’s professional artistic practice began with commercial art, after graduating from the Ontario College of Art & Design's illustration program. With more than a decade’s experience in that field, his focus shifted to the more personally-driven disciplines of cartooning and fine art. With a foundation in printmaking, this work is often driven by the principles learned from that practice, including a simplification of form, reduction of detail, subtractive methods of creation, and an emphasis on layering, pattern and repetition.​

ARTIST NAME